Case Study: Xsolla Gaming
The Xsolla Logo. © 2006 — 2024 Xsolla (USA), Inc.
Client Overview: Xsolla
Xsolla is a global leader in the gaming industry, offering a robust suite of tools and services for game developers and publishers. From payments and distribution to marketing and monetization, Xsolla supports developers at every stage of their journey. Recognized as an industry innovator, Xsolla empowers developers to maximize their reach and success within the multi-billion dollar gaming market. Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Roblox, Ubisoft, Epic Games and more.
Services Provided: Web Design & Development, Copywriting, Custom Illustrations
Project Timeline: 1 Month
The Challenge
Launching New Initiatives with Strategic Landing Pages
Despite being an established and respected brand in the gaming space, Xsolla needed support in creating dedicated landing pages for two new strategic campaigns aimed at developers and investors. The first, the “Exit Strategies” campaign, introduced a new Matching Service to connect video game developers with top financial advisors specializing in exit strategies for gaming companies. This campaign sought to highlight Xsolla’s role in simplifying the complex process of securing funding and executing successful exits tailored to developers’ goals.
The second initiative, the “Connect” campaign, aimed to democratize the future of game development by providing developers with key solutions for building, promoting, and publishing their games. This campaign needed to go beyond presenting easier access to resources and focus on how Xsolla’s tools help developers connect to the future of gaming.
To bring these campaigns to life, Xsolla required strategically designed landing pages that could be seamlessly integrated into their existing website while maintaining brand consistency and effectively communicating their unique value propositions.
Our Solution
Collaborative Landing Pages Design for Maximum Impact
Kue Studio partnered with Xsolla to create a series of high-impact landing pages that their internal team could develop and implement. Our role was to design these pages with a clear, strategic approach that aligned with Xsolla’s brand standards and campaign goals. We worked hand-in-hand with Xsolla’s marketing and creative departments, showcasing our ability to integrate seamlessly into their workflow and act as an extension of their in-house team.
Our design process started with a deep dive into the core objectives of each campaign. For the “Exit Strategies” campaign, we developed landing page designs that conveyed trust, expertise, and strategic support for developers looking to secure funding and plan their exits. The pages were structured to emphasize the matching service’s benefits, providing clear pathways for developers to learn more and take action.
For the “Connect” campaign, our designs focused on showcasing the holistic solutions that Xsolla offers to developers. We highlighted how Xsolla’s services could help developers build, promote, and publish their games more effectively while connecting them to forward-thinking strategies for long-term success in the gaming industry.
Throughout the process, Kue Studio demonstrated its adaptability and understanding of Xsolla’s vision, providing assets that were ready for immediate integration and ensuring a smooth transition from design to implementation.
The Impact
Enhanced Campaign Engagement and Developer Trust
The landing pages designed by Kue Studio equipped Xsolla with visually engaging, strategically crafted assets that supported the successful launch of their “Exit Strategies” and “Connect” campaigns. By enhancing the visual appeal and clarity of these initiatives, Xsolla was able to better communicate the value of their services and strengthen their position as a trusted partner for game developers and investors alike.
Video presentation of the Xsolla team presenting Xsolla Connect.
According to Dimitri Bourkovski, Chief Investment Officer at Xsolla, “Xsolla Exit Strategies is another step forward in helping developers navigate the complexities of securing funding in the multi-billion dollar games industry and executing an exit tailored to their objectives. Our matching connects investors with properties aligned to their business goals, ensuring mutually beneficial outcomes for both parties.”
Kue Studio’s collaboration with Xsolla exemplifies how we integrate with internal marketing and creative departments to deliver effective, targeted solutions. By acting as a dedicated partner, we provided Xsolla with design support that was not only efficient but also perfectly aligned with their strategic goals, making a measurable impact on their campaign success.
Xsolla’s most recent variation of the Exit Strategies/Funding page, originally designed and developed by Kue.
