Case Study: Bringing Ludeo’s Brand To Life With Motion
Ludeo isn’t your average startup. Backed by venture funding and driven by a bold mission, they’re reinventing how players interact with gaming highlights by blending short-form content with gameplay to create something completely new. Think "watch, then play" in one seamless moment.
When Ludeo came to us, they had a strong visual identity and a clear roadmap. What they needed was a site that could keep up, a site that moved, told a story, and showed off what made them different.
Industry: Gaming, Tech
Services Provided: Web Design, Motion Graphics, Custom Development, API Integration
Project Timeline: 1 Month
What They Needed
The ask was straightforward but demanding:
Build a full site based on their sitemap, and make it feel as dynamic as the games and IPs they feature.
Bring their static brand assets to life with motion, animation, and interaction.
Integrate the Comeet API to streamline hiring and support real-time job filtering.
Create forms that actually convert, tailored for creators, developers, and curious visitors.
Ludeo picked Kue Studio because we shared their values, respected their budget, and knew how to deliver creative solutions without cutting corners.
Our Approach
We started with one goal: make the website feel like Ludeo. That meant layering motion, interactivity, and thoughtful design over a strong technical foundation.
Web Experience Design: We mapped out user journeys that highlighted Ludeo’s IP partnerships and tech capabilities, while staying lightweight and fast.
Motion Design: Using After Effects and Lottie, we built animations that added depth and energy to the experience. Some of the static elements we started with came from Ludeo’s library, and others we created completely from scratch.
Custom Development: The Comeet integration was a challenge—but working closely with Ludeo’s team, we created the exact integration they requested, including logic for filtering, syncing, and displaying jobs in real time.
Conversion Strategy: Our multi-tiered forms captured leads without overwhelming users, while helping Ludeo segment their audience from day one.
The Results
The redesigned site and graphics went live and began outperforming expectations immediately:
Over 3,300 visits in the first two weeks
4.57% bounce rate, dramatically lower than industry averages (40–60%)
More than 12,000 pageviews
27.46% exit rate, signaling strong engagement, retention, and navigation
20+ qualified leads captured within the first week alone
Fully playable, interactive highlights built into the site
A Careers page that displays job opportunities in real time, keeping traffic on their site instead of linking externally
More than metrics, the most important feedback came from Ludeo’s leadership: the site felt true to their vision—and ready to scale.
“The agility and quality that came out of this shop was most impressive. All in all, Kue just goes above and beyond everything they promise or what's in scope. Every attention to detail and strategic planning session was incredible. The outcome is beyond what I could have imagined. They need to grow so they can support more teams.” See full review ➞
— Ed Lin, CMO, Ludeo
This project wasn’t just about building a website, it was about shaping how users experience a brand that’s redefining gameplay. By combining custom development, thoughtful UX, and expressive motion, we helped Ludeo launch a platform that fuels growth, captures attention, and invites discovery.
