Case Study: Polishing KTM’s Digital Presence in 30 Days
KTM Agency is a powerhouse in marketing, public relations, and creative strategy, known for delivering bold campaigns and big results. In the past year alone, they’ve landed over 815 media placements, including features in major outlets and prime-time TV, and generated more than $6.3 million in earned media value for clients. But their online presence hadn’t kept pace.
Industry: Agency, Public Relations
Services Provided: Strategy & Positioning, Visual Identity, Web Design, Motion Graphics
Project Timeline: 1 Month
The Challenge
KTM has worked with global brands, but their website didn’t reflect the caliber of work they do. The site felt dated and disjointed—far from the seamless, high-end experience their clients receive. And with a big PR push on the horizon, the clock was ticking.
The mission? Refresh KTM’s brand and website in just one month.
What We Did
We kicked things off with a strategic deep dive to understand who KTM is and where they’re headed. Through interviews, competitor research, and audience insights, we shaped a plan that matched their ambition and reputation.
Strategy & Identity
We clarified KTM’s value proposition and refined their messaging.
Identified what set them apart in a crowded market.
Set a creative direction that felt bold, confident, and uniquely them.
Design & Experience
We built a clean, elegant visual identity using refined typography, a modern color palette, and strong imagery.
Designed an intuitive user experience with a clear content hierarchy.
Added motion graphics and subtle interactive elements to guide attention without overwhelming.
Web Development
We focused on fast load times, mobile responsiveness, and a seamless experience across devices.
Every element—from animations to buttons—was designed to feel deliberate and cohesive.
The Outcomes
The new site launched on time, and immediately made an impact:
+121 seconds average session duration—well above industry norms, signaling deep user engagement.
More than 1,500+ unique organic visitors within the first two weeks—demonstrating strong visibility and reach.
15% drop in bounce rate, thanks to improved content hierarchy and streamlined user pathways.
Spike in qualified inbound inquiries, with the client reporting a noticeable increase just weeks after launch.
“Kue took the inspiration and direction I gave at the start of this project and completely exceeded my expectations… Every single part of the site is packed with thoughtful detail and creative flair—it’s impossible to pick a favorite section because the entire thing is just that good.”
— Miki Akil • Vice President, KTM Agency
The revamped site finally matches the caliber of work KTM delivers every day. It’s modern, polished, and built to support their next chapter.
